Tomer Tagrin. on LinkedIn: Email and SMS Marketing Examples by Top Marketers | Is Typing (2024)

Congratulations to the builders of ecommerce.It truly takes a village.Thank you to all of our partners worldwide ❤️🦩❤️

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Brooklinen is one of the best brands out there and Courtney Conway is a big reason why. Super cool to see what gets her inspired.

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Robin Lee you are a genius

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A huge congrats to Carina Chaz from DedCool , Allie Rose from Dolce Vita ,Melanie Masarin from Ghia!Getting true recognition from top marketers like Emma Hughes from Momof*cku doesn't happen everyday. You should all get a raise 🤑 https://lnkd.in/eadNpcfR

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A few months ago we decided to make a huge investment. We decided to do a local even to each one of the Yotpo offices. The event is a full day that is supposed to be the launch of Yotpo's next chapter. 600 slides of heart, passion, data and honesty.None of us understood the amount of energy, time and finally Impact this event will have on the ppl that organized it and to our employees and investors. To all of the Yotpo people: Thank you that you are part of our journey. 💙

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🤓 I WON’T STOP TALKING ABOUT SUBSCRIPTION BRANDS AND LOYALTY PROGRAMS! 🤓 In the fast-evolving e-commerce landscape, the secret sauce to sustainable growth is often whispered but rarely shouted. Today, let me be the one to shout it from the virtual rooftops: The fusion of subscription models with loyalty programs isn’t just an option; it’s the linchpin of success.Enter the game-changing story of Kiki Milk – a narrative that underscores the essence of evolution and efficiency in the subscription realm.Before Yotpo Subscriptions: Kiki Milk navigated a maze of operational hurdles, from the cumbersome launch of new products to the Herculean task of keeping subscribers engaged. The disjointed tech stack was a barrier to creating cohesive retention strategies, leaving much to be desired in subscriber experience and brand growth.The Yotpo Transformation: Implementing Yotpo Subscriptions was akin to unlocking a new level of operational efficiency and subscriber satisfaction. The immediate impact? A doubling of new subscriptions in the initial months, a staggering 30% plummet in churn rate, and an awe-inspiring 120% boost in loyalty program participation.The Power of Personalization and Support: With Yotpo Loyalty and Yotpo SMS, Kiki Milk didn’t just witness growth; they mastered the art of personalized communications and built a retention strategy that resonates on a personal level with every subscriber. The kind of support and guidance provided by the Yotpo Team turned potential challenges into opportunities for proactive subscriber acquisition and retention.Highlight Quote: 💬 “We like EVERYTHING about Yotpo Subscriptions. It is so much easier to use yet offers robust features and functionality, which allows us to be proactive about acquiring new subscribers and retaining them. But my favorite thing is the support and guidance we get from the Yotpo Team.”🧤 Rebecca ZimmermannThis isn’t just a success story; it’s a call to action for every subscription brand out there. If your brand hasn’t yet embraced the symbiotic relationship between subscriptions and loyalty programs, you’re not just missing out on growth—you’re literally leaving money on the table.If you are a subscription brand, having a loyalty program isn’t optional; it’s essential. Let’s not just chase growth; let’s build sustainable success stories, one subscription at a time.Link to the case study is in the first comment

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🤓 "I have to confess, I hate marketing emails". I just love this quote form Anne Dyer from OLIPOP PBC. On our quest to make the life of marketers better we keep hearing how hard is it to find INSPIRATION. 🎨 We decided to go to the smartest minds in ecommerce to ask them whats inspiring for them.We made a beautiful campaign out of that. Check it out, subscribe to the news letter (the team needs to get to 20,000! subscribers by end of year): https://lnkd.in/eEeBCzce

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🙃A personal confession time: 🧪During this entrepreneurial journey Yotpo I learned to love "boring/basic" things. I learned how much we can innovate on the "basics". When we decided to enter the Email/SMS space we knew the competition is fierce and we knew our only way to succeeding is by taking full advantage of being the new cool kid on the block and we decided to have a fresh look at every step of the brand experience.A/B testing, a fundamental yet often overlooked feature, has undergone a radical transformation under our watch. We didn't just stop at improving the user experience and interface; we reimagined its potential:We expanded testing capabilities to up to 4 variants, enabling deeper insights and creativity.Our platform now allows for comprehensive tests across subject lines, preview text, email copy, and templates, offering a holistic approach to optimization.We introduced cloning of email variations for faster test setups, saving precious time and resources.Setting up tests with an end date became a possibility, adding precision and planning to marketing campaigns.Our updates didn't leave SMS behind, with A/B settings now mirroring the sophisticated email features.Analytics received a significant overhaul to differentiate between variations, email vs. SMS messages, and identify clear winners.💵💵But the journey doesn't end here. We are relentless in our pursuit of excellence, constantly enhancing capabilities like smarter success metrics, boosting statistical significance, and refining analytics among other advancements.Our commitment is to keep pushing the boundaries, ensuring our brand partners have access to the most innovative tools in the market. Because at Yotpo, we believe in turning the ordinary into the extraordinary.

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🤖🌟 Exciting AI Alert! 🌟🤖After analyzing data from over a BILLION consumers, we've uncovered a fascinating insight: most users don't have the time to sift through countless reviews when making purchasing decisions. That's why, @Yotpo, we've been hard at work leveraging cutting-edge technology to revolutionize the way reviews are consumed. ⭐️Introducing our latest innovation: the AI Summary feature powered by GenAI. We've developed our very own language model tailored specifically for summarizing reviews. Now, consumers can gain a comprehensive understanding of a product through concise summaries, saving them valuable time and effort. But here's the kicker: we didn't stop there. Every time a new review is generated, our AI automatically updates the summary, ensuring that it remains current and reflective of the overall sentiment.Now, here's where things get interesting. We initially experimented with using ChatGPT for this task, but found that the accuracy fell short and, in fact, *hurt* conversion rates. That's why we've invested in our proprietary model, which not only outperforms but also significantly boosts conversion rates and enhances consumer satisfaction.💵💵If you're a brand looking to stay ahead of the curve and harness the power of user-generated content like never before, allow us to take you on a journey to the future. And the best part? We're offering this groundbreaking feature at no additional cost.Join us as we redefine the landscape of consumer engagement and experience firsthand the transformative impact of AI-driven reviews. Let's shape the future together! ✨

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